Loading...

Social media marketing : theories & applications /

The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.

Bibliografiske detaljer
Hovedforfatter: Dahl, Stephan (Author)
Format: Printed Book
Sprog:English
Udgivelse:Second edition.
Fag:
Online adgang:Companion website
Beskrivelse
Summary:The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
Emne beskrivelse:First published: 2015.
Fysisk beskrivelse:xi, 277 pages ; 24 cm
Bibliografi:Includes bibliographical references and index.
ISBN:1473982340
9781473982345
1473982332
9781473982338