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Social media marketing : theories & applications /

The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.

Dades bibliogràfiques
Autor principal: Dahl, Stephan (Autor)
Format: Printed Book
Idioma:English
Edició:Second edition.
Matèries:
Accés en línia:Companion website
Descripció
Sumari:The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
Descripció de l’ítem:First published: 2015.
Descripció física:xi, 277 pages ; 24 cm
Bibliografia:Includes bibliographical references and index.
ISBN:1473982340
9781473982345
1473982332
9781473982338