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Social media marketing : theories & applications /
The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
| Autor principal: | |
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| Format: | Printed Book |
| Idioma: | English |
| Edició: | Second edition. |
| Matèries: | |
| Accés en línia: | Companion website |
| Sumari: | The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing. |
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| Descripció de l’ítem: | First published: 2015. |
| Descripció física: | xi, 277 pages ; 24 cm |
| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 1473982340 9781473982345 1473982332 9781473982338 |