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04304cam a2200325 i 4500 |
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19411269 |
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20190715212042.0 |
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161219s2017 nyu b 001 0 eng |
| 010 |
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|a 2016040025
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| 020 |
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|a 9781138908307 (hbk)
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| 020 |
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|z 9781315694504 (ebk)
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| 040 |
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|a DLC
|b eng
|c DLC
|e rda
|d DLC
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| 042 |
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|a pcc
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| 082 |
0 |
0 |
|a 324.73
|2 23
|b HOL.R
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| 100 |
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|a Holtz-Bacha, Christina, ed.
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| 245 |
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|a Routledge handbook of political advertising
|c edited by Christina Holtz-Bacha and Marion R. Just.
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| 246 |
3 |
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|a Handbook of political advertising
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| 300 |
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|a xix, 417 pages ;
|c 25 cm
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a Ample opportunities mostly regulated : political advertising across the world / Christina Holtz-Bacha -- Modern political advertising / Steve Jarding, Steve Bouchard & Justin Hartley Methodological approaches / Michael W. Kearney & Mary C. Banwart -- Gender and political advertising : content and effects / Dianne Bystrom -- Negative advertising / Todd L. Belt -- The effects of political advertising / Travis N. Ridout & Jenny L. Holland -- Political advertising in Argentina / Martín D'Alessandro -- Prime time electoral propaganda : the Brazilian model of free airtime / Alessandra Aldé & Felipe Borba -- Political advertising in Chile : state of play in a period of changes / Alberto Pedro López-Hermida Russo -- The role of political advertising in the Czech Republic / Jan Jirák & Anna Matuková -- Political advertising in France : the story and effects of a slow liberalization / Alexandre Borrell & Jamil Dakhlia -- Does political advertising still have an impact on the outcome of election campaigns' political advertising in Hungary / Jolán Róka -- Political advertising in Italy / Edoardo Novelli -- A string of phenomena : a meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia / Aida Mokhtar -- The lousy avalanche : political advertising in Mexico / Julio Juárez-Gámiz & Marco Arellano-Toledo -- Political advertising in Turkey / Baki Can -- Political advertising in Spain (1977-2015) : from education to indirect effects / Teresa Sádaba & Matias Jove -- The longest running series on television : party political broadcasting in Britain / Simon Cross and Dominic Wring -- Bulgaria : election advertising in mediatized politics / Lilia Raycheva -- Audio-visual political advertising in Finland / Tom Moring -- Media, political advertising and election campaigning in Russia / Sergei A. Samoilenko & Elina Erzikova -- Sweden : ten years with television advertising / Bengt Johansson -- The wild, wild west : political advertising in the United States / Marion Just & Ann Crigler -- Political advertising in Australia : the dominance of television / Rodney Smith & Stephen Mills -- Political advertising in Canada : navigating the waters of free and fair elections / Guy Lachapelle & Tristan Masson -- Political advertising in Colombia : between the narratives of war and peace / Miguel García-Sánchez & Jair Alberto Arciniegas -- A serious matter : political advertising in Germany / Christina Holtz-Bacha -- Japanese political advertising in a changing media and electoral environment / Jinah Lee -- Political advertising in the Netherlands : (still) little ado about (almost) nothing / Rens Vliegenthart & Sanne Kruikemeier -- Towards professionalization and Americanization : audiovisual political advertising in Poland (1989-2015) / Boguslawa Dobek-Ostrowska -- The rise of television advertising in a traditional campaign environment : the case of South Africa / Robert Mattes & Ian Glenn -- Conclusion : democracy and political advertising / Marion Just.
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| 650 |
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|a Advertising, Political.
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| 650 |
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|a Advertising, Political
|v Case studies.
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| 700 |
1 |
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|a Holtz-Bacha, Christina,
|e editor.
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| 700 |
1 |
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|a Just, Marion R.,
|e editor.
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| 906 |
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| 942 |
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|c BK
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| 955 |
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|b re23 2016-12-19
|i re23 2016-12-19 (telework) to SL
|a xn12 2017-06-28 1 copy rec'd., to CIP ver.
|b re12 2017-07-12
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