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Mass communication theory : foundations, ferment, and future

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of...

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Bibliographic Details
Main Author: Baran, Stanley J.; Davis, Dennis K.; Davis, Dennis
Format: Printed Book
Published: India Cengage Learning 2016