Software product management and pricing : key success factors for software organizations /

Bibliographic Details
Main Author: Kittlaus, Hans-Bernd
Other Authors: Clough, Peter N.
Format: Printed Book
Published: Berlin : Springer, c2009.
Subjects:
Product management.
Computer software
Produktmanagement.
Preisbildung.
Softwareindustrie.
Online Access:http://www.loc.gov/catdir/enhancements/fy1402/2008939365-b.html
http://www.loc.gov/catdir/enhancements/fy1402/2008939365-d.html
http://www.loc.gov/catdir/enhancements/fy1402/2008939365-t.html
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100 1 |a Kittlaus, Hans-Bernd. 
245 1 0 |a Software product management and pricing :  |b key success factors for software organizations /  |c Hans-Bernd Kittlaus, Peter N. Clough. 
260 |a Berlin :  |b Springer,  |c c2009. 
300 |a ix, 231 p. :  |b ill. ; 
504 |a Includes bibliographical references (p. 223-226) and index. 
505 0 |a Responsibility for economic success (profitability across the life cycle).- Definition of the total market and the target market (e.g. national vs. international).- Scope and Positioning.- Definition of the packaging (product family vs. single product, name etc.).- Controlling of Marketing.- Definition and Controlling of the sales channels.- License models.- Value vs. Cost Pricing, Strategic vs. tactical pricing.- Client for Development.- Requirements Management.- Definition and coordination of the support structure.- Competitive advantages and how to defend them. 
650 0 |a Product management. 
650 0 |a Computer software 
650 0 |a Computer software 
650 0 7 |a Produktmanagement. 
650 0 7 |a Preisbildung. 
650 0 7 |a Softwareindustrie. 
700 1 |a Clough, Peter N. 
856 4 2 |u http://www.loc.gov/catdir/enhancements/fy1402/2008939365-b.html 
856 4 2 |u http://www.loc.gov/catdir/enhancements/fy1402/2008939365-d.html 
856 4 1 |u http://www.loc.gov/catdir/enhancements/fy1402/2008939365-t.html 
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