APA Edition Citation

Anderson, J. C. N. (2011). Business market management (B2B): Understanding, creating, and delivering value (3 edition.).

Chicago Edition Citation

Anderson, James C; Narus. Business Market Management (B2B): Understanding, Creating, and Delivering Value. 3 edition. Pearson Education (Singapore) Pte. Ltd., Delhi, 2011.

MLA Edition Citation

Anderson, James C; Narus. Business Market Management (B2B): Understanding, Creating, and Delivering Value. 3 edition. 2011.