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Business market management (B2B) : Understanding, creating, and delivering value

Bibliographic Details
Main Author: Anderson, James C; Narus, James A
Format: Printed Book
Published: Pearson Education (Singapore) Pte. Ltd., Delhi 2011
Edition:3 edition
Subjects:

University of Kerala

Holdings details from University of Kerala
Call Number: NS212 32Q1(KR)-Q1;2
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