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Advertising and promotion : an integrated marketing communications perspective
| Auteur principal: | Belch, George E ; Belch, Michael A; Purani, Keyoor |
|---|---|
| Format: | Printed Book |
| Publié: |
Tata-McGraw-Hill publishing company, New Delhi
2014
|
| Édition: | 9 edition |
| Sujets: |
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