Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Author: Belch, George E ; Belch, Michael A; Purani, Keyoor
Format: Printed Book
Published: Tata-McGraw-Hill publishing company, New Delhi 2014
Edition:9 edition
Subjects:
Advertising

University of Kerala

Holdings details from University of Kerala
Call Number: O31,31x 32P9
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