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Advertising and promotion : an integrated marketing communications perspective

Bibliografski detalji
Glavni autor: Belch, George E ; Belch, Michael A; Purani, Keyoor
Format: Printed Book
Izdano: Tata-McGraw-Hill publishing company, New Delhi 2014
Izdanje:9 edition
Teme:
LEADER 00739nam a2200193 4500
020 |c 625 
082 |a S 659 BEL 
100 |a Belch, George E ; Belch, Michael A; Purani, Keyoor 
245 |a Advertising and promotion : an integrated marketing communications perspective  |c Belch, George E ; Belch, Michael A; Purani, Keyoor 
250 |a 9 edition 
260 |a Tata-McGraw-Hill publishing company, New Delhi  |c 2014 
300 |a 1016 p 
490
500 |a SC DEVELOPMENT 2014-2015 
590 |a Modern Book Centre  |b MBC-2463/14 dtd 28/03/2015 
650 |a Advertising 
942 |c BK 
999 |c 147502  |d 147502 
952 |0 0  |1 0  |4 0  |6 S_659_000000000000000_BEL  |7 0  |9 160962  |a IMK  |b IMK  |g 625.00  |l 0  |o S 659 BEL  |p IMK13864  |r 2019-10-25  |w 2019-10-25  |y BK