Cita APA

Belch, G. . E. ;. B. (2014). Advertising and promotion: An integrated marketing communications perspective (9 edition.).

Chicago Edition Citation

Belch, George E ; Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9 edition. Tata-McGraw-Hill publishing company, New Delhi, 2014.

Cita MLA

Belch, George E ; Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9 edition. 2014.