Belch, G. . E. ;. B. (2014). Advertising and promotion: An integrated marketing communications perspective (9 edition.).
Citação norma ChicagoBelch, George E ; Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9 edition. Tata-McGraw-Hill publishing company, New Delhi, 2014.
Citação norma MLABelch, George E ; Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9 edition. 2014.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.