Man who sold America : the amazing ( But true) story of Albert D Lasker and the creation of the advertising company

Antzeko izenburuak

• Who's who in advertising and public relations
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• Contemporary Advertising.
  nork: Arens, William .F
• Economics of Advertising.
  nork: Schmalensee, Richard
  Argitaratua: (1972)
• business of advertising
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• Foundations of advertising theory and practice
  nork: Chunawalla, S. A.
  Argitaratua: (2002)