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Advertising and promotion : an integrated marketing communications perspective
| Main Author: | |
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| Format: | Printed Book |
| Published: |
Tata-McGraw-Hill publishing company, New Delhi
2013
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| Edition: | 9 edition |
| Subjects: |
University of Kerala
| Call Number: |
Y:45.1 Q1 |
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| Copy | Live Status Unavailable |