APA Edition Citation

Keller, K. L. P. (2011). Strategic brand magement: Building , measuring and managing brand equity (3 edition.).

Chicago Edition Citation

Keller, Kevine Lane; Parameswaran. Strategic Brand Magement: Building , Measuring and Managing Brand Equity. 3 edition. Pearson, 2011.

MLA Edition Citation

Keller, Kevine Lane; Parameswaran. Strategic Brand Magement: Building , Measuring and Managing Brand Equity. 3 edition. 2011.

Warning: These citations may not always be 100% accurate.