Strategic brand magement : building , measuring and managing brand equity

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Bibliographic Details
Main Author: Keller, Kevine Lane; Parameswaran, M G; Jacob, Isaac
Format: Printed Book
Published: Pearson 2011
Edition:3 edition
Subjects:
Strategic marketing management

University of Kerala

Holdings details from University of Kerala
Call Number: O32,1(Y7441293W)x M9 (KR)-M9;4
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