Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Author: Kim, W Chan; Mauborgne, Renee
Format: Printed Book
Published: Harvard Business School Press 2005
Series:Harvard Business School Press
Subjects:
Strategic marketing management

University of Kerala

Holdings details from University of Kerala
Call Number: U25 Q0
Copy Live Status Unavailable

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