APA Edition Citation

Lovelock, C. W. (2008). Services marketing: People, technology and strategy (5 edition.).

Chicago Edition Citation

Lovelock, Christopher; Wirtz. Services Marketing: People, Technology and Strategy. 5 edition. Pearson Education Asia, 2008.

MLA Edition Citation

Lovelock, Christopher; Wirtz. Services Marketing: People, Technology and Strategy. 5 edition. 2008.

Warning: These citations may not always be 100% accurate.