Services marketing : people, technology and strategy

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Bibliographic Details
Main Author: Lovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta
Format: Printed Book
Published: Pearson Education Asia 2008
Edition:5 edition
Subjects:
Services marketing

University of Kerala

Holdings details from University of Kerala
Call Number: zxN445 32P8(KR)-P8;1
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