Private label : turning the retail brand threat into your biggest opportunity

समान संसाधन

• Private label strategy : how to meet the store brand challenge
  द्वारा: Kumar, Nirmalya; Steenkamp, Jan-Benedict E M
  प्रकाशित: (2007)
• How to Succeed at Retail: winning case studies and strategies for retailers and brands
  द्वारा: Thomassen,Lars
  प्रकाशित: (2010)
• Private Labels : Introductions
  प्रकाशित: (2006)
• Brand failures : the truth about the 100 biggest branding mistakes of all time
  द्वारा: Haig, Matt
  प्रकाशित: (2008)
• Private labels, brands, and competition policy the changing landscape of retail competition
  प्रकाशित: (2009)