Private label : turning the retail brand threat into your biggest opportunity

Bibliographic Details
Main Author: Lincoln, Keith; Thomassen, Lars
Format: Printed Book
Published: Kogan Page India Pvt., Ltd.: New Delhi 2008
Subjects:
Brand Management

University of Kerala

Holdings details from University of Kerala
Call Number: O152,3NKAI,A 32M5(KR)-M5;1
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