Private label : turning the retail brand threat into your biggest opportunity

Lignende værker

• Private label strategy : how to meet the store brand challenge
  af: Kumar, Nirmalya; Steenkamp, Jan-Benedict E M
  Udgivet: (2007)
• How to Succeed at Retail: winning case studies and strategies for retailers and brands
  af: Thomassen,Lars
  Udgivet: (2010)
• Private Labels : Introductions
  Udgivet: (2006)
• Brand failures : the truth about the 100 biggest branding mistakes of all time
  af: Haig, Matt
  Udgivet: (2008)
• Private labels, brands, and competition policy the changing landscape of retail competition
  Udgivet: (2009)