Beyood loyalty : the next generation of strategic customer relationship management

Bibliographic Details
Main Author: Chenet, Pierre; Johansen, Jon Ivar
Format: Printed Book
Published: Prentice-Hall of India Pvt. Ltd., New Delhi 2006
Subjects:
Strategic marketing management

University of Kerala

Holdings details from University of Kerala
Call Number: Y:45151-2y7 32N9(KR)-N9;1
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