New strategic brand management: creating and sustaining brand equity long term

Documenti analoghi

• Strategic brand management: Creating and sustaining brand equity long term
  di: Kapferer, Jean- Noel
  Pubblicazione: (1997)
• New strategic brand management: creating and sustaining brand equity long term
  di: Kapferer, Jean- noel
  Pubblicazione: (2011)
• The new Strategic brand management : creating and sustaining brand equity long term
  di: Jean-Noel Kapferer
  Pubblicazione: (1992)
• Strategic brand management : creating and sustaining brand equity long term
  di: Kapferer, Jean-Noel
  Pubblicazione: (2009)
• Strategic brand management: Creating and sustaining brand equity long term
  di: Kapferer, Jean- Noel
  Pubblicazione: (2004)