New strategic brand management: creating and sustaining brand equity long term

Lignende værker

• Strategic brand management: Creating and sustaining brand equity long term
  af: Kapferer, Jean- Noel
  Udgivet: (1997)
• New strategic brand management: creating and sustaining brand equity long term
  af: Kapferer, Jean- noel
  Udgivet: (2011)
• The new Strategic brand management : creating and sustaining brand equity long term
  af: Jean-Noel Kapferer
  Udgivet: (1992)
• Strategic brand management : creating and sustaining brand equity long term
  af: Kapferer, Jean-Noel
  Udgivet: (2009)
• Strategic brand management: Creating and sustaining brand equity long term
  af: Kapferer, Jean- Noel
  Udgivet: (2004)