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| LEADER |
00655nam a2200193 4500 |
| 020 |
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|a 8175542918
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|a R 658.402M KAP
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| 100 |
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|a Kapferer,Jean-noel
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| 245 |
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|a New strategic brand management: creating and sustaining brand equity long term
|c Kapferer,Jean-noel
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| 250 |
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| 260 |
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|a Kogan Page Pub: London
|c 2004
|
| 300 |
|
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|a 495 p
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| 490 |
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| 500 |
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| 590 |
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|a Modern Book Centre
|b MBC-2824/07 dtd 24/03/2008
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| 650 |
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|a Strategic marketing management
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| 942 |
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|c BK
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| 999 |
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|c 140792
|d 140792
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| 952 |
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