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New strategic brand management: creating and sustaining brand equity long term

Bibliografiske detaljer
Hovedforfatter: Kapferer,Jean-noel
Format: Printed Book
Udgivet: Kogan Page Pub: London 2004
Fag:
LEADER 00655nam a2200193 4500
020 |a 8175542918  |c 495 
082 |a R 658.402M KAP 
100 |a Kapferer,Jean-noel 
245 |a New strategic brand management: creating and sustaining brand equity long term  |c Kapferer,Jean-noel 
250
260 |a Kogan Page Pub: London  |c 2004 
300 |a 495 p 
490
500
590 |a Modern Book Centre  |b MBC-2824/07 dtd 24/03/2008 
650 |a Strategic marketing management 
942 |c BK 
999 |c 140792  |d 140792 
952 |0 0  |1 0  |4 0  |6 R_658_000000000000000_402M_KAP  |7 0  |9 154252  |a IMK  |b IMK  |g 495.00  |l 0  |o R 658.402M KAP  |p IMK07798  |r 2019-10-25  |w 2019-10-25  |y BK