APA Edition Citation

Kapferer,Jean-noel. (2004). New strategic brand management: Creating and sustaining brand equity long term.

Chicago Edition Citation

Kapferer,Jean-noel. New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page Pub: London, 2004.

MLA Edition Citation

Kapferer,Jean-noel. New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2004.

Warning: These citations may not always be 100% accurate.