Kapferer,Jean-noel. (2004). New strategic brand management: Creating and sustaining brand equity long term.
Stile di citazione ChicagoKapferer,Jean-noel. New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page Pub: London, 2004.
Citazione MLAKapferer,Jean-noel. New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2004.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.