Making marketing happen: how great companies make strategic marketing planning work for them

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Bibliographic Details
Main Author: Smith, Brian D
Format: Printed Book
Published: Butterworth-Heinemann, Oxford 2007
Subjects:
Strategic marketing management

University of Kerala

Holdings details from University of Kerala
Call Number: O31,1C92 L5,2 32w31P7(KR)-P7;1
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