Cita APA

Lusch, R. F. V. (2006). The Service -Dominant Logic of Marketing: Dialog, debate and directions.

Chicago Edition Citation

Lusch, Robert F; Vargo. The Service -Dominant Logic of Marketing: Dialog, Debate and Directions. Prentice-Hall of India Pvt. Ltd., New Delhi, 2006.

Cita MLA

Lusch, Robert F; Vargo. The Service -Dominant Logic of Marketing: Dialog, Debate and Directions. 2006.