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The Service -Dominant Logic of Marketing : Dialog, debate and directions

Bibliographic Details
Main Author: Lusch, Robert F; Vargo, Stephen L
Format: Printed Book
Published: Prentice-Hall of India Pvt. Ltd., New Delhi 2006
Subjects:

University of Kerala

Holdings details from University of Kerala
Call Number: O32,3NPR28,D P8(KR)-P8;1
Copy KR Live Status Unavailable
Copy Live Status Unavailable