What's in a name?: Advertising and the concept of brands

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• What is in a name?: advertising and the concept of brands /
  door: Jones, John Philip .
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• What is in a name? advertising and the concept of brands
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  door: Parameswaran, M G
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• Behind powerful brands from strategy to campaign
  door: Jones, John Philip
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• What's in a brand? : building brand equity through advertising
  door: John Philip Johnes
  Gepubliceerd in: (1998)