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What's in a name?: Advertising and the concept of brands

Bibliographic Details
Main Author: Jones, John Philip; Slater, Jan S
Format: Printed Book
Published: Prentice-Hall of India Pvt. Ltd., New Delhi 2003
Subjects:

University of Kerala

Holdings details from University of Kerala
Call Number: X8(F55) P8.1-P8.5(R)
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