What's in a name?: Advertising and the concept of brands

類似資料

• What is in a name?: advertising and the concept of brands /
  著者:: Jones, John Philip .
  出版事項: (2000)
• What is in a name? advertising and the concept of brands
  著者:: Jones, John Philip
  出版事項: (2003)
• FCB - ULKA brand building advertising concepts and cases
  著者:: Parameswaran, M G
  出版事項: (2011)
• Behind powerful brands from strategy to campaign
  著者:: Jones, John Philip
  出版事項: (2000)
• What's in a brand? : building brand equity through advertising
  著者:: John Philip Johnes
  出版事項: (1998)