What's in a name?: Advertising and the concept of brands

Antzeko izenburuak

• What is in a name?: advertising and the concept of brands /
  nork: Jones, John Philip .
  Argitaratua: (2000)
• What is in a name? advertising and the concept of brands
  nork: Jones, John Philip
  Argitaratua: (2003)
• FCB - ULKA brand building advertising concepts and cases
  nork: Parameswaran, M G
  Argitaratua: (2011)
• Behind powerful brands from strategy to campaign
  nork: Jones, John Philip
  Argitaratua: (2000)
• What's in a brand? : building brand equity through advertising
  nork: John Philip Johnes
  Argitaratua: (1998)