What's in a name?: Advertising and the concept of brands

Lignende værker

• What is in a name?: advertising and the concept of brands /
  af: Jones, John Philip .
  Udgivet: (2000)
• What is in a name? advertising and the concept of brands
  af: Jones, John Philip
  Udgivet: (2003)
• FCB - ULKA brand building advertising concepts and cases
  af: Parameswaran, M G
  Udgivet: (2011)
• Behind powerful brands from strategy to campaign
  af: Jones, John Philip
  Udgivet: (2000)
• What's in a brand? : building brand equity through advertising
  af: John Philip Johnes
  Udgivet: (1998)