What's in a name?: Advertising and the concept of brands

Eitemau Tebyg

• What is in a name?: advertising and the concept of brands /
  gan: Jones, John Philip .
  Cyhoeddwyd: (2000)
• What is in a name? advertising and the concept of brands
  gan: Jones, John Philip
  Cyhoeddwyd: (2003)
• FCB - ULKA brand building advertising concepts and cases
  gan: Parameswaran, M G
  Cyhoeddwyd: (2011)
• Behind powerful brands from strategy to campaign
  gan: Jones, John Philip
  Cyhoeddwyd: (2000)
• What's in a brand? : building brand equity through advertising
  gan: John Philip Johnes
  Cyhoeddwyd: (1998)