APA Alıntı

Jones, J. P. S. (2003). What's in a name?: Advertising and the concept of brands.

Chicago Stili Alıntı

Jones, John Philip; Slater. What's in a Name?: Advertising and the Concept of Brands. Prentice-Hall of India Pvt. Ltd., New Delhi, 2003.

MLA Alıntı

Jones, John Philip; Slater. What's in a Name?: Advertising and the Concept of Brands. 2003.