Jones, J. P. S. (2003). What's in a name?: Advertising and the concept of brands.
Chicago Edition CitationJones, John Philip; Slater. What's in a Name?: Advertising and the Concept of Brands. Prentice-Hall of India Pvt. Ltd., New Delhi, 2003.
Deismireacht MLAJones, John Philip; Slater. What's in a Name?: Advertising and the Concept of Brands. 2003.
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