APA Edition Citation

Keller, K. L. (2004). Strategic brand management: Building, measuring, and managing brand equity (2 edition.).

Chicago Edition Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2 edition. Pearson Education (Singapore) Pte. Ltd., Delhi, 2004.

MLA Edition Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2 edition. 2004.