Dyfyniad APA

Keller, K. L. (2004). Strategic brand management: Building, measuring, and managing brand equity (2 edition.).

Dyfyniad Arddull Chicago

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2 edition. Pearson Education (Singapore) Pte. Ltd., Delhi, 2004.

Dyfyniad MLA

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2 edition. 2004.

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