APA Edition Citation

Kapferer, J. N. (2003). Strategic brand management (2 edition.).

Chicago Edition Citation

Kapferer, Jean- Noel. Strategic Brand Management. 2 edition. Kogan Page Inda Pvt Ltd: New Delhi, 2003.

MLA Edition Citation

Kapferer, Jean- Noel. Strategic Brand Management. 2 edition. 2003.

Warning: These citations may not always be 100% accurate.