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Strategic brand management
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Strategic brand management
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Bibliographic Details
Main Author:
Kapferer, Jean- Noel
Format:
Printed Book
Published:
Kogan Page Inda Pvt Ltd: New Delhi
2003
Edition:
2 edition
Subjects:
Brand Management
Holdings
Description
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University of Kerala
Holdings details from University of Kerala
Call Number:
U8.5 32P8
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