APA Edition Citation

Kapferer, J. N. (1997). Strategic brand management: Creating and sustaining brand equity long term (2 edition.).

Chicago Edition Citation

Kapferer, Jean- Noel. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2 edition. Kogan Page Inda Pvt Ltd: New Delhi, 1997.

MLA Edition Citation

Kapferer, Jean- Noel. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2 edition. 1997.