Strategic brand management: Creating and sustaining brand equity long term

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Bibliographic Details
Main Author: Kapferer, Jean- Noel
Format: Printed Book
Published: Kogan Page Inda Pvt Ltd: New Delhi 1997
Edition:2 edition
Subjects:
Strategic marketing management

University of Kerala

Holdings details from University of Kerala
Call Number: O32,6(Y5927)x P6(KR)-P6;1
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