Strategic brand management: Building, measuring and managing brand equity

Documenti analoghi

• Strategic brand management: building measures and managing brand equity /
  di: Keller, Kevin Lane
  Pubblicazione: (2011)
• Strategic brand management: Building, measuring and managing brand equity
  di: Keller, kevin Lane
  Pubblicazione: (2003)
• Strategic brand management: Building, measuring, and managing brand equity
  di: Keller, Kevin Lane
  Pubblicazione: (2004)
• Strategic brand management: building measures and managing brand equity /
  di: Keller, Kevin Lane .
  Pubblicazione: (2003)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  di: Keller, Kevin Lane
  Pubblicazione: (2008)