Strategic brand management: Building, measuring and managing brand equity

Bibliographic Details
Main Author: Keller, Kevin Lane and Parameswaran, M G and Issac Jacob
Format: Printed Book
Published: Pearson Education (Singapore) Pvt. Ltd., New Delhi 2011
Edition:3 Edition
Subjects:
Brand Management

University of Kerala

Holdings details from University of Kerala
Call Number: 13:87 0a w:28.2 P4
Copy Live Status Unavailable

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