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Strategic brand management: Building, measuring and managing brand equity

Sonraí Bibleagrafaíochta
Príomhúdar: Keller, Kevin Lane and Parameswaran, M G and Issac Jacob
Formáid: Printed Book
Foilsithe: Pearson Education (Singapore) Pvt. Ltd., New Delhi 2011
Eagrán:3 Edition
Ábhair:

University of Kerala

Sonraí sealbhúcháin ó University of Kerala
Gairmuimhir: 13:87 0a w:28.2 P4
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