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Strategic brand management: Building, measuring and managing brand equity

Bibliografiske detaljer
Hovedforfatter: Keller, Kevin Lane and Parameswaran, M G and Issac Jacob
Format: Printed Book
Udgivet: Pearson Education (Singapore) Pvt. Ltd., New Delhi 2011
Udgivelse:3 Edition
Fag:

University of Kerala

Detaljer om beholdninger fra University of Kerala
Klassifikationsnummer: 13:87 0a w:28.2 P4
Kopi Live Status Unavailable