APA-viite

Keller, K. L. a. . P. (2011). Strategic brand management: Building, measuring and managing brand equity (3 Edition.).

Chicago-tyylinen lähdeviittaus

Keller, Kevin Lane and Parameswaran. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 3 Edition. Pearson Education (Singapore) Pvt. Ltd., New Delhi, 2011.

MLA-viite

Keller, Kevin Lane and Parameswaran. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 3 Edition. 2011.