Zikmund, W. G. a. . M. (2012). Customer Relationship Management: Integrating marketing strategy and Information Technology.
Styl ChicagoZikmund, William G and McLeod. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Wiley-India,: New Delhi, 2012.
Citace podle MLAZikmund, William G and McLeod. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. 2012.
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