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Customer Relationship Management: Integrating marketing strategy and Information Technology

Bibliographic Details
Main Author: Zikmund, William G and McLeod, Raymond and Gilbert, Faye W
Format: Printed Book
Published: Wiley-India,: New Delhi 2012
Subjects:

University of Kerala

Holdings details from University of Kerala
Call Number: X8(F):89ZB ob J3 P3
Copy LC1 Live Status Unavailable