APA Edition Citation

Zikmund, W. G. a. . M. (2012). Customer Relationship Management: Integrating marketing strategy and Information Technology.

Chicago Edition Citation

Zikmund, William G and McLeod. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Wiley-India,: New Delhi, 2012.

MLA Edition Citation

Zikmund, William G and McLeod. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. 2012.