APA Edition Citation

Zeithaml, V. A., & Bitner, M. J. (2003). Services marketing: Integrating customer focus across the firm. Tata McGraw Hill.

Chicago Edition Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. New Delhi: Tata McGraw Hill, 2003.

MLA Edition Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. Tata McGraw Hill, 2003.